Its Our M & S
Just recently I was asked to provide some still photography that was to record the making of a short film. What they did'nt tell me was that I was to have my first cameo role in it!! (You will have to be quick to spot me)
Business leaders recognise the importance of keeping ‘Customers At The Heart’ of their organisation. The film that was a brain child of retail guru Kate Hardcastle and song writer Sam Dunkley at Insight with Passion who are a business transformation company, working with leadership teams to solve their challenges both analytically and creatively. Insightwithpassion is at http://www.insightwithpassion.co.uk/
Insight with passion have spoken to thousands of customers who now feel unloved by M&S and have championed their cause, watch their video and help to spread the story …See the full video here: https://www.youtube.com/watch?v=Xmsy8VkdMEA
Note: these are the views of the consumer brought to you by Insightwithpassion.:
After many many years together (well since 1884 actually), building relationships, enduring good and bad times, 'we' have fallen out of love.
Tired, disappointing, bland, and above all poor customer service.
A Nation asks - M&S -- are you listening to us?
Even if things are developing at HQ -- not communicating with your customers & reassuring them what's going to change is a big challenge.
Your food is fantastic (but the offers don't work at the checkout!), must-haves, ties, the odd present, but why can't we be wowed by fashion and store experience?
(Not to mention the disappointment and confusion in your sea of sub-brands)
Listen to a nation speak, through this unrequited love song for M&S -- Its our M&S
It's clearly not us -- it's YOU!
See also http://itsourmands.co.uk Dedicate website.
Behind the scenes stills footage can be seen here: