The People's Postcode Lottery - Public Relations Photography

August 01, 2017  •  Leave a Comment

Have you heard of the People’s Postcode Lottery?

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The People’s Postcode Lottery, as you may be able to guess from the name, is a nationwide subscription lottery that offers people the chance to win cash prizes based on their postcode. I’ve been working with the People’s Postcode Lottery for years now, capturing the different winners’ wide range of reactions for PR photographs.

As you can imagine it’s a very uplifting project to be a part of as you see just how overjoyed people are to have their lives changed with huge cash sums! I’ve seen it all when people are handed their novelty oversized cheques; dancing, shouting, screaming, laughing, people being left speechless – it really is different every time and a pleasure to be a part of.

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I go to the homes of the winning families all over the North, having travelled as far as Chesterfield, Stamford,St Annes and York and take celebratory photographs on their doorsteps. As well as capturing the winner’s reactions, I also have the rather unique dual role of helping encourage the best possible reactions from the winners for the videographer’s benefit. This can include lots of smiling and waving off screen which is all part of the fun shooting for this great client!

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The People’s Postcode lottery raises a phenomenal amount of money for a range of different charities. There are a number of trusts set up within the organisation that donate to a number of different causes. These include the Postcode Animal Trust, the Postcode African Trust, the Postcode Children Trust and Postcode Culture Trust.  Taking part in the People’s Postcode Lottery can help support these charities with at least 30% of the money going towards these causes.

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In recent weeks I was also privileged to photograph one of The Postcode Lottery's Millions Events where all the lucky winners resided in the Dearn Valley area of Rotherham. This was an amazing event where over 600 people were invited. Players and charity beneficiaries all mingled together whilst being entertained by roving magicians all awaiting the results of the millions postcode lottery draw to see how much they had won.

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The Postcode Millions draws offer the players the chance to win a share of amazing £3 Million prize pots* every month. Could you be next in line for a life-changing cheque?

* In accordance with the Gambling Act 2005, the maximum amount that can be won by a single ticket is 10% of draw proceeds up to a maximum of £400,000

Watch me in action here with a particularly happy set of winners here

To sign up to the People's Postcode Lottery click here

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