Shooting THE TOWN
Still looking for the perfect Christmas gift for a TOWN fan? Then why not check out the Huddersfield Town Football Club’s Mega Store, Website & Retail Catalogue.
Last month I was delighted to be contracted by Worthington Brown of Holmfirth who are Huddersfield Town’s FC Marketing Agency to undertake both Lifestyle & Product Photography Shoots for a new retail catalogue for the club.
The aim was to produce a more modern and interesting retail catalogue for “TOWN” which would display a selection of the clubs retail products both as individual products but which also showed the products in situ or in use.
We started with the Lifestyle shoot first, which of course had to be at John Smith’s Stadium; the home ground of TOWN.
After recruiting a selection of willing models we went about equipping them with a range of Town retail merchandise which they could model throughout the ground.
It was decide to undertake the shoot on an under 21’s match day as we required shots of out of focus crowds but not so many as on a senior match day when we may not have had room to work.
We tried to keep the shoot as informal & natural as possible to try and show off the products as they would be in “real life” but of course this did also require some acting from our models that performed brilliantly on the day. We shot mainly at wide aperture and madegood use of portable lighting for each shot thereby placing more ethnises on the subject and hence ensuring the product stood out from the crowd.
With a selection of clothing and other retail products shot on the day it was then back to the studio for what was to be a two day shoot undertaking fairly straight forward product photography. The only problem was that there were 200 individual products to be photographed and all had to be taken out of wrappers and pricing removed which was quite time consuming. Finally it was onto the shoot.
We used classic seamless white studio backdrops with nice contrasty studio lighting to show the products off to their best advantage. This meant that the shots could now be easily cut out and used both in the new catalogue and on the clubs website.
With the completion of the shoots all images where edited and colour corrected and handed over to the Graphic Design Team at Worthington Brown who used the new images along with player stock images to design and print the new Huddersfield Town Mega Store Catalogue; which I hope you will agree looks fantastic and will hopefully increase retail sales for the club.
Catalogue available at HTAFC Shops and HTAFC Canalside and other local outlets.
Come on you TOWN!!!!!!!!!!!!!!!!!!!!!!!!!
HTAFC Retail can be contacted on: http://www.htafcmegastore.com/
Worthington Brown can be contacted at: www.worthingtonbrown.co.uk